It’s been on the cards for a while, Google is forcing site owners to switch to HTTPS, and according to the Google security blog (https://security.googleblog.com/2016/09/moving-towards-more-secure-web.html) this started to come into effect in January 2017. Initially, this impacts sites that request passwords and credit card information, but this will eventually apply to all sites and page requests.
As a result, not having your site under SSL can impact on your organic Google search ranking.
Even if your site doesn’t request passwords or credit card information, people have a higher expectation of privacy, and displaying the green secure label on the browser certainly adds a layer of trust between your website (your brand) and your customers.
Need help with settings up a secure SSL website? get in touch with WordPress Ninjas. We’ll make it happen.